Quantum in the Crowd

In preparation for QETLabs' upcoming exhibit at the Royal Society Summer Showcase , CQP PhD students Ben Slater and Sam Morley-Short were invited to a professional outreach training session hosted by Royal Society and Science Museum engagement experts. The event was also attended by members from many other exhibits, ranging from climate scientists modelling our complex ecosystem to engineers showcasing "mixed reality" with the new Microsoft Hololens ( https://www.microsoft.com/ microsoft-hololens/en-gb ), with attendees encouraged to learn from each other's strengths and weaknesses. The morning session focused on understanding your target audience: What scientific experiences, biases and assumptions might audience members already have before coming to your exhibit? What do they want out of the interaction and how can you give it to them? How can you design your exhibit to engage the audience in a way they enjoy, rather than how you might do so to other scientists...